Helping female founders turn business growth into a business that works for them
Welcome to Virtually By Your Side – Business Operations & Growth Partner for ambitious female, founder-led businesses.
Running a business can be exciting, rewarding and full of opportunities, but it can also feel overwhelming when you're trying to manage every task yourself. From administration and client management to business growth, strategic planning and building a team - wearing all the hats can leave you feeling stretched thin and unsure where to focus your time.
Your business is growing. But somehow, so is the overwhelm.
That's where Virtually By Your Side comes in.
I've been where you are...
Before becoming an Business Operations and Growth partner, I built my own company from the ground up and grew it into a national franchise network with a team of almost 400 people.
I know the excitement of growth - and the operational chaos that comes with it. I know the tough decisions that need to be made in what is a business you are emotionally and finally invested in.
That's why I help female founders of growing businesses who have reached the point where success is starting to feel overwhelming. You've got more clients, more demand and perhaps your first few team members - but somehow, you're more bogged down than ever. The way you've been running the business simply isn't working anymore.
I help you create the clarity, structure and support you need to move beyond that tipping point - strengthening your operations, getting your team working effectively and turning growth opportunities into practical action. So you can stop feeling like everything depends on you and start leading the business you're building.
As a trained mindset coach, I also help entrepreneurs overcome self-doubt, build confidence and develop the mindset needed to achieve sustainable business growth and success.
My goal is simple: to help your business work smarter, for you to feel more in control and to create a business that supports the life you want to live. In essence I help female business owners create the time and headspace to focus on growth by bringing structure, organisation and calm to the day-to-day running of their business.
If your business has reached the point where you know you need more structure, more support and a strategic pair of hands to help you move forward, I'd love to be Virtually By Your Side.
How I Can Support Your Business
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Online Business Management
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Systems & Process Improvement
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Business Growth Support
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Mindset Coaching for Entrepreneurs
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Administrative Support
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Virtual Assistant Services
ABOUT
I've been where you are...
I'm Lisa, founder of Virtually By Your Side, and a Business Operations & Growth Partner for female
founders of growing businesses. I've experienced what it's like to build a business from the ground
up, watch demand grow, build a team and reach the point where the way you've always done
things simply isn't enough anymore.
I know that growth isn't always as glamorous as it sounds. More clients, more opportunities and a
growing team can bring more complexity, more decisions and, eventually, more pressure on the
person at the centre of it all.
I've been there myself.
From the Royal Ballet to building a national business
My career journey has been anything but conventional.
I began my professional life as a dancer with the Royal Ballet. When an injury brought my performing career to an unexpected end, I moved into teaching ballet before taking my first steps into the corporate world.
I quickly discovered a natural talent for sales, customer service and relationship building, but I missed the creativity, challenge and sense of purpose I'd experienced through dance.
So, in 2007, I took a leap and started my own business.
What began as a small home dog-boarding business became Wagging Tails - an award-winning national franchise network with branches across the UK and a team of almost 400 people.
And as the business grew, so did the complexity.
I learnt what it really takes to grow
Over 17 years, I wore just about every hat imaginable.
From franchising, marketing and business development to customer service, team management, operations and strategic planning, I gained first-hand experience of what it takes to build and scale a successful business.
I learnt that growth isn't simply about getting more customers.
It's about building the systems, processes and people around you to support that growth.
It's about knowing when the way you've always done things needs to change.
It's about learning to delegate, building a team you can trust, creating structure, improving processes and making strategic decisions - while resisting the temptation to keep doing everything yourself.
And, perhaps most importantly, it's about recognising when you've reached the point where you can't be the person everything depends on anymore.
That's the tipping point I understand so well.
Why Virtually By Your Side?
As my own business grew, I found myself increasingly drawn to supporting other entrepreneurs.
I loved helping business owners step back from the day-to-day chaos, see the bigger picture, work out what needed to change and turn their ideas into practical action.
That passion eventually led me to train as an accredited mindset coach, giving me another way to help founders navigate the self-doubt, overwhelm and challenges that can come with growing a business.
But what I really love is being the person beside a founder when their business has reached that next stage - when they know they have something special, but the way they're running it is starting to feel unsustainable.
That's where Virtually By Your Side comes in.
Today, I work with female founders whose businesses are growing faster than their current systems, processes and capacity can comfortably support.
I help bring clarity to what's not working, strengthen operations, support teams and turn growth opportunities into practical action.
I'm not here to tell you how to run your business from the sidelines. I've built and grown my own business, managed a large team and experienced the challenges that come with growth first-hand.
I bring that experience, together with a practical, strategic and deeply personal approach, to help you move through your next stage of growth with greater clarity, confidence and control.
My approach
I intentionally work with a small number of clients so I can become genuinely immersed in their business and understand not just what they need help with, but where they're trying to go.
I'm not interested in adding more complexity to your business. I'm here to bring clarity, structure and calm.
Sometimes that means stepping back and looking at the bigger picture.
Sometimes it means helping you work out what needs to change.
Sometimes it means getting your team working more effectively or putting better systems and processes in place.
And sometimes it means rolling up my sleeves and helping you make it happen.
My goal is simple: to help you build a business that works smarter, not harder — one that can grow without everything continuing to depend on you.
Because sometimes, the biggest difference you can make in your business is simply having the right person by your side.
HOW DOES IT WORK?
I intentionally work with a small number of clients at any one time. This allows me to truly immerse myself in your business, understand your goals and challenges, and provide the level of support you deserve.
My promise is simple: I will care about the success of your business as much as you do.
HOW IT WORKS
A clear three-step approach to building a stronger, more scalable business
Growing a business isn't just about doing more. It's about making sure the right foundations are in place so you can grow without creating more complexity, pressure or dependency on you.
My approach is designed to meet your business where it is today, identify what needs attention, help you make the changes, and then continue to provide an objective view as your business evolves.
1 — SCALE Audit
Understand where you are. Identify what needs to change.
We start with a deep dive into your business using the SCALE framework.
I'll look objectively at your strategy, customers and commercial opportunities, people and accountability, operations and systems, and your ability to scale.
We'll identify the gaps, inefficiencies, risks and opportunities that may be difficult to see when you're too close to the day-to-day running of the business.
You'll receive a clear picture of where your business is now, what is holding it back, where the biggest opportunities lie and what I believe you should prioritise next.
You'll leave with:
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A comprehensive SCALE Audit
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Key findings and recommendations
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Your biggest opportunities and operational gaps
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Priority areas for improvement
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A practical 90-day roadmap
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A clear view of what needs to happen next
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Investment: £995
2 — SCALE Implementation
Turn the recommendations into reality.
Knowing what needs to change is one thing. Making it happen is another.
If you'd like support implementing the recommendations from your audit, we can work together to put the right foundations in place.
This might include refining processes, introducing systems, creating structure and accountability, improving the customer journey, identifying and recruiting team members, delegating responsibilities, implementing new ways of working or creating the infrastructure needed for your next stage of growth.
I'll work alongside you to keep things moving, solve problems as they arise and make sure changes are actually embedded into the business.
This could include:
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Process and workflow improvements
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Systems and automation
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Team structure and responsibilities
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Recruitment and onboarding support
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Delegation and accountability
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SOPs and documentation
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Customer journey improvements
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KPI and reporting frameworks
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Operational project management
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Implementation of growth opportunities
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Packages from £1,500 per month
The right level of support will depend on the size and needs of your business, so we'll agree the scope and priorities together.
3 — SCALE Review
Step back. See what's changed. Decide what's next.
Your business won't stand still, so your operations shouldn't either.
Once the initial improvements are in place, I can continue to provide an independent, objective view of your business through regular SCALE Reviews.
Typically carried out quarterly, we'll step back from the day-to-day and look at how the business is performing, what's changed, where new gaps or risks have appeared and where the next opportunities for growth lie.
This is about keeping your business moving forward rather than waiting until something becomes a problem.
Your SCALE Review can include:
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A review of business performance and key metrics
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Operational and process review
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Team and accountability review
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Customer and commercial opportunities
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Review of current systems and capacity
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Identification of new gaps, risks or bottlenecks
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Prioritisation of the next opportunities
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A clear action plan for the next quarter
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Quarterly Review packages from £750
For businesses that want an ongoing strategic pair of eyes without committing to a full-time operations resource.
Investment
A flexible approach that grows with your business
Every business is different, but the principle is simple: first understand what is happening, then make the right changes, and finally keep reviewing and improving as you grow.
SCALE Audit
£995
A comprehensive, one-off assessment of your business using the SCALE framework.
Best for: Business owners who want an objective view of what's working, what's not, and what to prioritise next.
Includes:
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Pre-audit questionnaire
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Founder strategy session
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Business and operational review
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Review of relevant systems and processes
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Key findings and recommendations
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Opportunity and gap analysis
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90-day priority roadmap
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Audit presentation and discussion
SCALE Implementation
From £1,500/month
Hands-on support to implement the recommendations from your audit and strengthen the business for its next stage of growth.
Best for: Business owners who know what needs to change but want an experienced partner to help make it happen.
Depending on your needs, this may include operations, systems, processes, people, recruitment, delegation, customer experience and growth projects.
We'll agree your priorities and scope before we begin, so you're only paying for the support your business actually needs.
SCALE Review
From £750/quarter
An independent quarterly review of your business, designed to identify what's changed, what needs attention and where the next opportunities lie.
Best for: Business owners who have implemented improvements and want an experienced, objective pair of eyes to keep their business evolving.
Each review gives you:
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An objective health check
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Identification of new gaps and bottlenecks
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Review of progress against priorities
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Identification of further growth opportunities
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Clear recommendations
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Priorities for the next quarter
The journey
1 — SCALE Audit
Understand
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2 — SCALE Implementation
Improve
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3 — SCALE Review
Evolve
You don't have to commit to all three stages.
You can start with the SCALE Audit and decide what comes next once you have a clearer picture of your business.
A Partnership, Not Just a Service
When you work with Virtually By Your Side, you're not simply hiring an Operations Manager or Coach and there won't be any outsourcing. You're gaining a trusted partner who is invested in your success and committed to helping you achieve your goals.
Whether you need me by your side for a reason, a season or the long term, my aim is always the same: to help you build a more organised, productive and profitable business, whilst being that someone who can quietly bring order to a growing business.
CLIENT SUCCESS STORIES
Louise Digby Nutrition Ltd
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"Lisa has worked with me in a client support and administrative capacity, and throughout that time she has been an absolute pleasure to work with. She is trustworthy, reliable, loyal and dedicated, and I have always felt completely confident leaving her to manage important responsibilities independently.
Her role required her to follow detailed systems, manage client communication, keep track of multiple moving parts and handle sensitive situations with care and professionalism. Lisa was consistently able to follow complex processes accurately, while also using her initiative where appropriate. She has a very steady, thoughtful approach and can be trusted to make sensible decisions without needing constant oversight.
One of Lisa’s particular strengths is her ability to deal with clients. She is warm, patient and empathetic, but also professional and composed, which makes her especially good at handling tricky or delicate client situations. She has a natural ability to make people feel heard while still keeping communication clear and appropriate.
Lisa is also incredibly dependable. She cares about doing a good job, takes pride in her work and has always shown genuine commitment to both the business and the clients we support. She is someone I have been able to trust fully in an autonomous role.
I would have no hesitation in recommending Lisa. She would be a real asset to any team, particularly in a role that requires trust, discretion, organisation, client care and the ability to work independently."
Lara Seago, BANT Nutritionst
"Lisa has supported me for the past 6 years and I can’t recommend her highly enough. She is professional at all times, efficient, reliable, and an excellent communicator with clients. Lisa is also an absolute joy to work with. You will not regret taking advantage of her VA services."
Nat, Self-Love Coach
"I had some limiting beliefs around promotions of events and it was holding me back from attracting more clients to the workshops I was holding. Lisa has assisted me to not only break through those limiting beliefs and take inspired action by focussing on what I do want to call in, but her incedible attitude, belief and positivity has kept me on track to achieving my inspired goals and helped me to not only call in more beautiful women attending my workshops, up level my mindset, but attract more financial abundance. I have gained a greater sense of confidence running my business and valuing my services. Lisa has kept me accountable and has stretched me in such a positive way - something only a coach can do. I have felt supported and I'm really grateful that I chose her to be my coach at this point in my business"
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